Since its inception in 1949, Asics has been synonymous with excellence in athletic footwear and apparel. The brand's name, an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body", reflects its commitment to promoting overall well-being through sports and physical activity.

Founding Vision

Asics was founded by Kihachiro Onitsuka in Kobe, Japan. Onitsuka's vision was driven by a desire to help the youth of post-war Japan regain their strength and spirit through sports. His first creation was a basketball shoe, which laid the foundation for the brand's future innovations.

Innovation and Performance

Over the decades, Asics has been at the forefront of technological advancements in sports footwear. The brand introduced groundbreaking features such as the GEL cushioning system, which revolutionized impact absorption and comfort. This innovation quickly made Asics a favorite among professional athletes and casual runners alike.

Global Expansion

By the 1970s, Asics had expanded beyond Japan, establishing a presence in the United States and Europe. The brand's reputation for quality and performance grew, leading to its designation as the official footwear sponsor for numerous international sports events, including the Olympics.

Commitment to Sustainability

In recent years, Asics has embraced sustainability as a core value. The brand has implemented eco-friendly practices in its manufacturing processes and introduced lines of products made from recycled materials. Asics is also involved in various community initiatives aimed at promoting environmental awareness and healthy living.

Looking Ahead

Today, Asics continues to innovate and inspire athletes around the world. With a focus on cutting-edge technology, sustainability, and a deep-rooted commitment to enhancing athletic performance, the brand remains dedicated to its founding principle of fostering a sound mind in a sound body.