In 1978, Miuccia Prada, Mario Prada's granddaughter, took over the family business. With a background in political science and a passion for unconventional design, Miuccia brought a fresh perspective to the brand. Her first major innovation was the introduction of a new waterproof fabric called Pocono, which she used to create a line of sleek, minimalist backpacks. These backpacks became an instant hit, setting the stage for Prada's rise to prominence in the world of high fashion.

Modernizing the Brand

Under Miuccia's leadership, Prada expanded beyond leather goods, venturing into ready-to-wear clothing, shoes, and accessories. The brand's signature clean lines, muted color palettes, and understated elegance resonated with a new generation of fashion enthusiasts. By the 1990s, Prada had become synonymous with sophistication and innovation, a status it continues to uphold today.

Cultural Impact and Sustainability

Today, Prada is not only a leader in luxury fashion but also a pioneer in sustainability. The brand has committed to using sustainable materials, reducing waste, and promoting ethical practices across its supply chain. In 2021, Prada launched its Re-Nylon

Legacy and Future