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Asics, an acronym for "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body", is a brand that has consistently pushed the boundaries of athletic performance and innovation. Founded in 1949 by Kihachiro Onitsuka
The story of Asics begins in post-war Japan, where Kihachiro Onitsuka sought to inspire the youth through sports. His vision was not just to create athletic shoes but to foster a sense of well-being and mental resilience through physical activity. The first product, a basketball shoe, was designed with functionality and durability in mind. This commitment to quality quickly set Asics apart from its competitors.
Asics has always been at the forefront of technological advancements in sportswear. One of the brand's most iconic innovations is the Gel cushioning system, introduced in the 1980s. This technology revolutionized impact absorption, providing runners with unparalleled comfort and protection against injuries. Over the years, Asics has continued to refine and expand its Gel technology, making it a staple in their running shoe lineup.
Throughout its history, Asics has been the choice of elite athletes worldwide. The brand's commitment to research and development has resulted in numerous breakthroughs, such as the FlyteFoam
Asics is not just focused on performance but also on making a positive impact on the planet. The company has implemented various sustainability initiatives, including the use of recycled materials in their products and reducing carbon emissions across their supply chain. Furthermore, Asics actively supports community programs that promote physical and mental well-being, staying true to their founding philosophy.
As Asics continues to evolve, the brand remains steadfast in its mission to help people achieve a sound mind and body through sports. With a relentless focus on innovation, quality, and sustainability, Asics is poised to remain a dominant force in the athletic industry for generations to come. Whether you're a professional athlete or a casual runner, Asics is there to support every step of your journey.
The Early Days: Humble Beginnings
Innovation at Its Core
A Legacy of Performance
Sustainability and Social Responsibility
Looking Ahead