Founded in 1913 by Mario Prada, Prada
However, it wasn't until the late 1970s that Prada
In 1984, Miuccia introduced the now-iconic Prada nylon backpack. At a time when luxury brands were synonymous with leather, the use of nylon—a material associated with utility and durability—was a groundbreaking move. The backpack became an instant classic, symbolizing a perfect balance between practicality and luxury. It also marked the beginning of Prada's reputation for challenging conventions and redefining modern fashion. Under Miuccia's leadership, Prada
The launch of Miu Miu
Over the decades, PradaPrada Foundation, which supports contemporary art and cultural projects. Today, Prada
The Birth of an Icon: The Nylon Backpack
Expansion and Influence
A Global Luxury Empire
Timeless Innovation
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